Cadillac Employs Apollo Program Playbook to Build Squad from the Ground Up for Australian Race Debut.

A little more than a full year previously at the Vegas Grand Prix, the Cadillac racing team were at last granted the go-ahead as Formula One’s latest entrant for 2026. Establishing the organization from scratch has involved a intense pace of work that the principal, Graeme Lowdon, has compared to the Apollo moon landing. As Formula One arrives on the Vegas strip this race weekend, the team are aware the clock is ticking.

The Tight Timeline to Melbourne

At the season finale of the season to be held in the US, with approximately three months to go before they make their debut for the maiden outing in Australia at the 2026 opener, the Cadillac F1 project have come on in leaps and bounds but, in what must seem like a sisyphean task, they are cognizant there will never be adequate time.

The technical director, Nick Chester, became part of the embryonic project in March 2023 soon after it was established, when the organization were without even an confirmed place. He has been at its heart from that point and enjoys a knowing grin when considering the journey.

“You might get a short period thinking back at what the team has achieved and think: ‘Amazing, isn’t this fantastic what we have built in under three years,’” Chester states. “But then the following moment you consider: ‘Yes, there is still a significant amount to do.’”

A Unique Challenge

The CTO had success at Renault in the driver Fernando Alonso's title-winning seasons of the mid-2000s and was in control of technical direction at the then-new Mercedes-Benz Formula E team, but no other project has truly matched the mission of introducing the iconic American Cadillac marque, a works entry backed by the parent company, General Motors Corporation, into F1.

“Creating an grand prix team from the ground up, how often do you get the opportunity to do that?” he says. “It is like nothing else. In an well-set team you don’t get the opportunity to alter team culture.”

With each day that goes by focus are more focused on the approaching critical moment in Melbourne and expectations are being managed.

“It's reasonable to expect that any new team joining the grid is going to be last but just making it to the starting line will be an achievement in itself,” Lowdon noted recently and while the CTO shared this view he thought the organization had a point to prove as well.
“The first thing we aim to demonstrate is that we deserve to be there,” Chester explains. “So that we arrive and we function efficiently. We seek to prove that we are a serious contender doing the correct procedures on the circuit. After we have demonstrated that we’re really credible, then we want to show improvement from there on.”

Racing Talent and Recruitment Effort

In August they signed Sergio Pérez and Bottas as their racers for 2026, a pair distinguished for their vast knowledge in performing at the leading positions in two top-tier teams, the Red Bull team and Mercedes, and the Finnish driver echoed the attitude of combative optimism.

“Of course, we are pragmatic,” he said. “We have a mountain of work to do, and it’s going to be probably a difficult start, because it is F1. But our goal isn't to remain at the rear. I am confident given this organization, with this team, these people, there is every reason that we shouldn’t be able to progress rapidly up to the pace and taste victory.”

To that end hiring has been in overdrive, with employees now up to over 400 and intended to attain the goal of 600 rapidly. Complementing their current base at Silverstone, the team are in the phase of finishing an HQ at Fishers in Indianapolis and there is the General Motors facility in Charlotte, where they are developing the facility to manufacture the 2029 engine, planned for 2029 – for now they will use Ferrari power units – and the aerodynamic facility in Germany. It is a intricate organisation, at odds with the trend in the sport for increased consolidation, and has prompted the new cultural approach to which Nick Chester referred to.

Space Mission Inspiration

“It's closely based on the NASA moon mission,” remarked Lowdon ahead of the British Grand Prix in July. “We are pragmatic, we recognize how tough it is. The deadlines, are extremely compressed. Well, it's not a space expedition, but it can seem that way.”

So they have implemented, rather than the usual hierarchical system, a non-hierarchical approach akin to that of the space agency's, where there were a range of specialist groups all working on distinct elements of the mission in a different facilities.

“When you must follow a procedure where an issue arises and they raise it up to their team leader, that leader communicates with a supervisor at a different location, it goes back down the chain, the process is very slow,” says Nick Chester. “We give authority to team members to take charge. Avoiding managerial sign-off for all decisions is so much cleaner and quicker.”

Upcoming Challenges

The success of this agile methodology will be evaluated in the heat of competition in 2026 and there is a significant degree riding on this for Formula One, too. Cadillac have signed as their test driver the 25-year-old Californian Colton Herta

Justin Harrington
Justin Harrington

A creative lifestyle blogger and mindfulness coach sharing practical tips for a balanced life.